The word ‘KOKODA’, like ‘ANZAC’, has a high public trust value because it reflects the values our diggers shared in a bygone era – mateship, mutual respect, courage, commitment, and self-sacrifice were a given among them. Australians inherently trust the word and subconsciously assume they can trust those who associate themselves with it.

Regrettably, this is not the case in today’s world, where Canberra officials and entrepreneurial carpetbaggers with no previous record of service or involvement with the veteran community can hijack the word.  



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