CHAPTER 23: A Marketing Strategy for Pilgrimage Tourism in PNG
The chapter examines the potential of a wartime pilgrimage tourism industry based on the development of a successful management model for the Kokoda Trail. It examines the factors relevant to Kokoda tourism over the past decade and suggests a marketing strategy based on a Military Heritage Master Plan; Anzac Day, Kokoda Day, the development of Owers Corner and a social media campaign.
Read More