Potential of the Kokoda Trekking Industry

Kokoda Anzac 2011 032The most relevant guide to the potential of the Kokoda trekking industry is the continued growth in Australians making the pilgrimage to Gallipoli.

Each year up to 9 000 Australians visit the Dawn Service at Anzac Cove.  Thousands more visit it at other times of the year. It is now becoming a pilgrimage for more than a million Turkish people also visiting Gallipoli each year.

Papua New Guinea has the potential to be a world class adventure-tourism destination but it has to address negative perceptions in regard to safety and reliability – particularly after the recent ‘Black Cat Track’ murders.  This will require a focused investment in national marketing and support for the development of niche adventures such as wartime pilgrimages, eco-trekking, white-water rafting, caving, bird-watching, diving, surfing, fishing and culture.

People who participate in these niche adventure activities are generally more aware of the sensitivities of culture and environment and do not expect 5-star accommodation and service. They are also more tolerant of ‘surprises’ that are often experienced in the ‘land of the unexpected’. [Read more…]