The word ‘KOKODA’, like ‘ANZAC’, has a high public trust value because it reflects the values our diggers shared in a bygone era – mateship, mutual respect, courage, commitment, and self-sacrifice were a given among them. Australians inherently trust the word and subconsciously assume they can trust those who associate themselves with it. Regrettably, this … Continue reading Wayne Wetherall: Marketing Genius or Kokoda Grifter?